Snap CEO is happy to pay the 30% Apple tax, says Snapchat wouldn't exist without the iPhone
A hot potato: A lot of the tech industry supports Ballsy Games' crusade against the thirty% commission Apple makes on in-app purchases, but not anybody is against Cupertino's store "revenue enhancement." Amid the latter group is Snap CEO Evan Spiegel, who says his company is "happy" to pay information technology and that Snapchat would not exist without the iPhone.
"We really experience similar Snapchat wouldn't exist without the iPhone and without the astonishing platform that Apple has created," Spiegel said on CNBC's TechCheck. "In that sense, I'chiliad not sure we accept a choice nigh paying the 30% fee, and of course, nosotros're happy to practice it in commutation for all of the astonishing applied science that they provide to us in terms of the software only also in terms of their hardware advancements."
Evan Spiegel, a fan of Apple
Apple tree's 30% committee isn't the only area where Spiegel holds a different view to most of the industry; he also welcomes the company's new privacy tools in iOS fourteen. Apple'due south App Tracking Transparency feature brought objections from Facebook and Google-backed advert firms. The social media giant even took out a total-folio advertizement slamming information technology.
"We're really aligned with them on the changes they're making to help protect privacy," Spiegel said. "And so far, the early investments we made starting almost 10 years ago to protect user privacy on our platform are really paying off." He added that the company has been working to assistance its advertising clients migrate onto Apple's SKAdNetwork, which helps measure advertizing efficiency.
The Apple vs. Ballsy Games trial keeps revealing more than details nigh Fortnite'southward 30-month run on the store. Nosotros heard that the iOS version of the game made $700 million for Epic, while Apple tree says it took at least $100 meg in commission, though the actual figure was likely much higher.
Source: https://www.techspot.com/news/89791-snap-ceo-happy-pay-30-apple-tax-snapchat.html
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